More is More: cross-listing on multiple marketplaces

Charity retailers are making incredible strides in embracing e-commerce.

Whether you’re a network committed to online sales or a local team with a knack for listing fashion, books and bric-a-brac, selling second hand onlinehas become a key part of your team’s growth strategy. But there’s a quiet challenge that can be a progress stopper back: relying on a single resale platform.

Whether it’s eBay, Vinted, Depop, Vinteriors or another site, listing your best items in just one place means potentially missing out on thousands of interested buyers elsewhere. And in the fast-moving world of second-hand sales, visibility matters.

Why “more is more”: The value of multi-platform resale

Cross-listing and selling on multiple marketplaces isn’t just a “nice to have” - it can make a real difference to your bottom line.

According to Sellbrite research, retailers who sell on three or more channels generate 143% more revenue than those who sell on fewer.

Think about it from the buyer’s side: some people browse eBay daily, others swear by Vinted. Some shoppers love bidding on a bargain; others want an instant buy-it-now price. If your listing only lives in one place, it may never find its future customer. For retailers the risk is:

• Slower turnover of high-quality donations
• Lower chances of finding a buyer willing to pay full value
• Great items sitting in storage or getting marked down unnecessarily

What’s the cost of not cross-listing to multiple platforms?

Choosing to sell your stock online is already a big step. But stopping at one marketplace can limit your progress. Here’s how:

• Reduced reach: your listings are only seen by one subset of online buyers.
• Increased risk: if one platform changes its rules or experiences issues, your sales could be disrupted entirely.
• Time drain: without streamlined processes, your team may spend more time managing relisting or unsold stock.
• Lost revenue: some categories - especially branded fashion, furniture, electronics, or collectibles - perform far better on certain platforms than others.

Even a handful of items sold through a second channel can add up over a month. For many shops, that could mean hundreds of pounds in additional funds going to their cause.

Making cross-listing, multiple marketplaces manageable

Understandably, many charity retailers are not yet cross-listing on multiple marketplaces because it sounds too time-consuming. Copying listings from eBay to Vinted, tracking what sold where, and avoiding double-sales - it can be messy without the right setup.

That’s where technology can help. Modern tools now exist that make it possible to:

• Create one listing and publish it to multiple platforms
• Automatically update or delist items when they sell
• Keep your inventory in sync across multiple platforms without extra manual work

These solutions are designed to support teams with limited time and tech experience. Minimist was built specifically with charity stores in mind. It allows you to scan an item, generate a listing, and publish it to multiple channels from one place.

While every store is different, using tools like this can help teams simplify their eBay selling operations, increase revenue from e-commerce, spend less time behind the screen and more time on the shop floor.

Quick tips to get started

You don’t need to do everything at once. Start small and build from there. Here are some simple ways to test the waters:

• Start with your high-value items: Think branded clothing, small electronics, or rare finds.
• Track what works: See which items sell better on which platforms, and adjust your listing strategy accordingly (e.g. furniture on Vinteriors, collectibles on eBay)
• Find a rhythm: Even listing 5 - 10 items a week across platforms can make a big difference.

Final Thought

Your network is already doing amazing work - both in the community and online; but if you’re only selling on one platform, you may be limiting your potential reach and revenue.

Cross-listing on multiple marketplaces doesn’t have to be a massive operational lift. With a bit of strategy and the right tools, it can become a low-effort, high-impact part of your day-to-day.

Whether you explore tech like Minimist or trial manual cross-listing for now, remember: more visibility means more opportunity. And every extra sale helps your cause go further.