Promotional image for 'The Model Memo' report on virtual model results, featuring a woman in a sweater, a man in a jacket, and the minimist logo.

Introducing the Model Memo.

A must read for online second hand sellers - this report reveals key findings about how virtual models are outperforming other listings in critical metrics like click thru, conversion and return rates.

Here's what you can expect to discover in this freely available report

  • Findings from e-commerce research looking at AI model images vs flat lays.
  • The impact virtual models had on Prada's online conversion rates
  • The impact virtual models had on Get Dressed Collective's click thru rates
  • The impact virtual models had on Arena swimwear's return rates.